Google Analytics Courses in Greater Noida

Google Analytics Courses in Greater Noida

Google Analytics Courses in Greater Noida

So, Your organization’s intranet should act as a central hub for employees to get the information they need to do their jobs and understand the bigger picture. But how is your intranet really being used? Google Analytics Courses in Greater Noida

The reality is that intranets can be the source of a lot of internal frustration and disengagement among teams in large organizations.

So, If there are usability issues or pages aren’t accessible on the devices employees are using, important information tends to go unread. So, The Google Analytics Courses in Greater Noida

The unique nature of the content makes benchmarking important, especially when executives inevitably have questions about how the system is being used and by whom. So, The Google Analytics Courses in Greater Noida.Google Analytics Courses in Greater Noida

Google Analytics Courses in Greater Noida

So it makes sense for internal communicators to measure their intranet. Not measuring it would be a mistake. Google Analytics Courses in Greater Noida

In this and other posts in this four-part series, we cover how to answer questions like:

  • Which content is most useful to employees?
  • Which channels are employees using to access internal content?
  • How many times was each page on the intranet viewed?
  • Is there a need to make intranet pages mobile friendly?
  • Google Analytics Courses in Greater Noida

So, Your system may have some analytics or metrics built in, but as we explore the power of the free Google Analytics tool, you’ll quickly see the benefits of the depth of data and flexibility. So, Google Analytics Courses in Greater Noida

Google Analytics is a standard tool for optimizing external websites. and has been widely adopted by internal communicators responsible for measuring intranet use. So, Google Analytics Courses in Greater Noida

Google Analytics Courses in Greater Noida

Setting up Google Analytics on Your Intranet Site

Getting analytics on your corporate intranet is surprisingly easy, and with Google Analytics, it’s also free.

For most Sharepoint intranets and many other platforms, setup is as simple as creating a Google account and adding a tracking code to your intranet. Google Analytics Courses in Greater Noida

Google Analytics Courses in Greater NoidaWhat you’ll need:

  • 10-15 minutes to set up a free Google Account
  • An intranet that is accessible through a fully qualified domain name such as Google Analytics won’t work.
  • Access to your intranet’s page editor (or a member of your IT team with a few minutes to help).

So, While setting it up will likely be a quick task for IT, it’s important to understand both how Google Analytics works, and what information is collected that indicates engagement with your intranet. Google Analytics Courses in Greater Noida

Google Analytics Courses in Greater Noida

How to create a Google Analytics account (without Gmail)

So, If you use Google Mail, you can skip this step, but for the majority of internal communicators using Outlook or other mail clients.

you’ll need to create a Google Analytics account with your work email. So, the Google Analytics Courses in Greater Noida

So, Visit this link to create a Google account without Gmail. This won’t create a Gmail account for you.

So, rather it will allow you to log into other products like Google Analytics with your existing email. Google Analytics Courses in Greater Noida

So, Once you have an account, navigate to the Google Analytics site to sign up for Analytics and get started. In the new account window enter a descriptive account name, and then set up your first property:

Google Analytics Courses in Greater Noida

Google Analytics Courses in Greater Noida

Because A property refers to a specific site you’d like to add tracking too. It’s likely you will only have one intranet site for your organization.

So, but Google Analytics supports tracking many different properties from a single account in case you need more.Google Analytics Courses in Greater Noida

Therefore, In the next step, you’ll be provided with a tracking ID and tracking code:

Google Analytics Courses in Greater Noida

This is what you came for. Grab the tracking code and paste it into an email for your friendly IT person to add to your intranet. Google Analytics Courses in Greater Noida

So, The tracking code needs to fire on every page of your intranet, and making this happen is a lot simpler than it sounds.

So, Most intranet systems will allow you to easily add it once in a way that will deploy the code automatically. Google Analytics Courses in Greater Noida

Adding Google Analytics tracking to SharePoint 2010

  • Open the SharePoint Designer interface
  • Navigate to Master Pages
  • Right-click on your Master Page and click Edit File in Advanced Mode
  • Paste the tracking code just above the closing body tag (</body>)
Google Analytics Courses in Greater Noida

Adding Google Analytics tracking to other intranets

For other intranet systems, including in-house systems, contact your IT team and ask them to add the tracking code.

So, It will likely need to be added to a header file or in any other way that includes the code on all internal pages. Google Analytics Courses in Greater Noida

That’s it! You are now measuring your intranet.

Log in to Google Analytics to verify that the code is working. Here’s how it might look with a month of data:

Google Analytics Courses in Greater Noida

Google Analytics will start populating with data based on how employees are using your intranet.

Google Analytics Courses in Greater Noida

Should you care about Google Analytics? If you have a website for your business, yes. What is Google Analytics? It’s a free (with some paid options) service for tracking and reporting on your website traffic.

With Google Analytics, you can discover exactly where your web traffic is coming from, what they’re clicking on, and if they’re converting or not.

You can sort your web traffic by location, age, and other key demographic information.

Google Analytics works with either a plugin (for WordPress sites) or a tracking code that you put into your website’s core files.

It’s 100% web-based — so nothing to download: you just click on a link and log in.

So…now that you’ve got a grasp on what this is, how can it help your business objectives?  With Google Analytics, you are equipped to determine WHO (is getting to your website).

HOW (they’re getting to your website), WHAT (they’re doing on your website), and IF (your website is resulting in the conversions you need).

If you spend any level of time or financial investment on your website and online presence, this is information you can’t afford not to have.

Understand Your Marketing ROI
When you know who is visiting, how they’re getting there, what they’re doing, and if they’re converting, you can better understand how your marketing dollars and time are performing.

Google Analytics Courses in Greater Noida

 

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